Social media websites remain an interesting mechanism for mining marketing potential if for no other reasons than social media is so, well, social.
I came across an ezine recently that encouraged visitors to visit a celebrity social media site for an interview that was particularly compelling. Prior to posting the ezine the owner also posted several appropriate comments in both the blog and guest book. They were also listed as one of the celebritys friends. This may be considered groundwork for social media marketing potential.
One click on their photo and the visitor who came to find out more about the celebrity can find out more informal information about the business and the owner that originally sent them to the social media site.
This savvy business owner comes away from this gentle nudge to a celebrity social media site inextricably linked to the celebrity because of a few simple posts. Some visitors will likely view the site owner in a different light (for better or worse).
The combination of uses for social media sites is astounding. If there were no marketing potential in social media why do you find so many record labels, book companies,...