Video games have exploded into a multibillion dollar a year business. Every year new video games are produced, and people of all ages flock to stores to pick up the latest titles. I have been playing video games since the very first year that the Atari game system came out. My generation was the first that embraced the idea of video games, but succeeding generations have turned the industry into what it is today. Playing video games is a blast, but the popularity of gaming has also turned into a career path.
Video gaming in the United States is very popular for a recreational activity, but it is also starting to become a great way to make quite a bit of money. World Championships in certain games are bringing six figures as grand prizes, which makes them very popular to world class gamers. The reason these gaming competitions can bring in such large prize pools is that many different advertisers see the opportunity to target their audience at these events. Most of the time the winners of these competitions are in their twenties and the audience ranges from the teens to the early thirties. This particular target audience is one of the largest spending groups for...
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