I was sent a link recently to a video that was powerful in the way it presented the idea of going the extra mile for customer in ways that were easy, but unexpected. I left the viewing of the video inspired and wanting to find new ways to make my own businesses better.
While I was inspired by the video and would willingly send anyone to the site I also discovered this video to be a video marketing strategy for a series of inspiring books and motivational downloads.
The video was the marketing tool. It was emotive, challenging and powerful, but it was also designed to BE the selling tool for the affiliated products. Testimonial after testimonial located after the viewing of the video indicated this series was an excellent resource and empowered employees to find job satisfaction in serving customers well.
I think the reason I was so taken with the approach was that it was vastly different from most video marketing strategies.
In most cases the video presented is a sales tool telling you why the available products are just what you need. The videos will provide the testimonials and bits of details that leave you with partial answers to thought...