Viral marketing is the new marketing and advertising trend right now, especially in the online scene. It takes advantage of the internets network effect to be able to reach a great number of people in such a short time.
Benefits of Viral Marketing
Viral marketing strategies offer several advantages to businesses.
– Easy to execute. There are several methods of sending viral contents or messages and all of them are easy to do. Among those methods are sending email, instant messaging, and using web sites. Sending viral messages through these media will not take much effort and time.
– Low-cost. As compared to sending direct mails, viral marketing proves to be cheaper and a more cost-effective method. With just a little investment on viral advertising, its power can reach even hundreds of thousands of people as compared to spending the same amount of money to traditional advertising methods. That is because the only money to spend is for sending the initial set of viral contents, then forwarding or replicating the message will not require additional costs anymore.
– Good targeting. With viral marketing, there is a huge...
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