Interestingly, the word vision can be interchangeable with the word passion.
But small business owners often forget to promote the true reason for being in business. Theyve lost touch with their passionate vision.
Passion is defined as an intense, driving, or overmastering feeling or conviction. Vision means unusual discernment or foresight – a person of vision.
Our vision (passion) is that intense driving conviction of unusual foresight that involves people in our story.
It is an authentic story because it comes from our heart. Its the reason we do what we do. And authentic stories are how we persuade people to use our service or product (ideas) over many other choices.
But for a majority of people in small business, vision is lost somewhere between starting the business and dealing with the day-to-day challenges and opportunities that arise.
Ask Yourself This Question
Why did you go into business in the first place?
Like many people, you probably got started with a vision you felt passionate about. Somewhere along the line you fell victim to day-to-day, reactive thinking and never returned to your original business...