Vocal Techniques That Attract

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How we say the words we choose is just about as important as the words themselves. Our voice is a powerful instrument that can motivate the troops or lull them to sleep. There is a huge difference between presenting and persuading. Your voice is a complete arsenal of persuasive techniques in and of itself. For example, you can say the same thing but mean five different things, depending on the tone of your voice. You can say “Thank you” laden with sarcasm, love, hate, anger, humor, or surprise–just by changing the tone and inflection of your voice.

Peter Blanck, in his research, found that judges communicated their bias and attitudes by the tone of their voice. The juries in California were twice as likely to convict trial defendants when the judges already knew the defendants had a record and prior convictions. The law simply states that the judge cannot share this private information with the jurors. Researchers found that when (judges) the judge gave the instructions to the jury, his words and tone of voice lacked warmth, patience, and tolerance.

You can change your rate of speech, your vocal fillers (um, uh, ah), the volume, pitch,...

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