The exponential rise of blogging as part of the web 2.0 phenomenon has taken the Internet by storm. Smart online and offline marketers and business owners are now using blogs as an additional tool to generate leads, add credibility and improve their search engine rankings. Here are eight reasons why you should set up your own blog:
Blogging gives you products and services personality. People like to do business with people they like. By blogging you show your target market that there is a real person behind the company or product you represent. By reading you blog posts they get an idea of what you’re all about – warts and all. The personal aspect of blogging is one of it’s most powerful characteristics.
Blogging is entertaining. Yes, blogging can be great fun. Just open you posting window and go for it without the restrictions of corporate style guides and other impediments to creativity. Got something to say? Just say it. The other fun aspect of blogging is that people can post comments about your blog posts. You posts plus reader comments all become valuable food for the search engines.
Blogging encourages community. Bloggers love to...
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