Lets start out by defining exactly what casual marketing is. In a nutshell, its trying a marketing tactic once, maybe twice, and when you dont see immediate or expected results, you drop that marketing tactic and either try something else or worse yet dont do any marketing for a while hoping clients will just magically appear. This is the old build it and they will come disorder. I dont know if youre one of the charmed ones or not, but sitting and waiting for clients to show up has never worked for me or anyone I know of.
Now when analyzing reports provided by the U.S. Small Business Association, I noticed a shocking trend. Basically, for every small business that opens its doors each year, another one closes theirs. Thats a pretty scary statistic! And its my belief that casual marketing is one of the main causes of that statistic being as bad as it is.
So how do you ensure that you dont wind up on the bad side of that statistic? Well from a marketing standpoint, here are 3 steps to avoid the casual marketing curse:
-> Vary Your Marketing Approach to Ensure the Most Comprehensive Reach
Approach your target audience from different...
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