How much confidence does your business website project? Do customers view you as confident enough to consider trusting you?
There is a danger in being either too confident or exuding a lack of confidence.
Some sites can come across as too brash and frighten customers away. This type of site is generally reflective of high-pressure sales tactics often used in face-to-face sales efforts.
Some sites can be too timid. They have some information, but there is never a call to action and the customer is left wondering what they are supposed to do with your site.
In both scenarios you will likely weaken the potential traffic flow to your site. Why? Customers neither like to be led by the nose nor do they like feeling as if you dont really know what youre doing.
You should always frame information about your business and products in positive, but truthful terms. If you make a big claim about your product you should be prepared to have the notion challenged and be able to back up your claim.
You should also be prepared to resist leading your customers in favor of supplying a specific call to action (i.e. lets get started, what are you waiting...
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