When creating a web site design, it is easy to fall into the trap of trying to be all things to all people. In reality, the key to a good web site design is focus, focus, focus.
We Dont Need No Stinkn Distractions
It happens ever few weeks or so. I am sitting in front of the computer contemplating the meaning of life, i.e., why my numbers arent being picked in the California lottery. A frustrated person calls and wants to know why their site isnt converting. Shaking myself from my revelry, I valiantly pull up their site and here is what I find.
A mess.
The front page is a mass of blinking this and floating that. In really nasty situations, there will be something like a banner telling me the weather conditions in some city.
As if I cared.
I dont even look at the weather in San Diego. Okay, we dont really have any, but that isnt the point.
The point is a site must have focus to covert traffic into revenue. This is known as the rule of one. Every page of a site should focus on one subject, product, thing, picture or whatever is relevant to your site.
If you have a page devoted to disco shirts with huge lapels, then...
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