Web Site Promotion And Web Page Marketing

What not to do and why a paid domain is important.

With all of the methods of web site promotion and web page marketing available, it is wise to know what not to do. There are tricks that many beginners may be tempted to try but shouldnt. Search engines and directories have gotten very smart with detection techniques these days and will severely penalize those who perpetrate fraud.

In the old days it was easy to use these techniques. They still can be used but it is not recommended.

Invisible text, small text and unrelated Meta tags/keywords

Placing hundreds of keywords formatted in the color as the background. While visitors will not see it, search engines and directories will due to the fact that they dont see background colors. This causes them to read the invisible text as keywords which place the site higher in the rankings and results.

Yes, this is still possible to do, but if you are caught, your site or even you as a person, may be banned from that particular directory/engine. It just isnt worth the risk.

Another version of this is to use extremely small text that blends in with the background graphics of the page. It really...