Keywords and meta tags are very important part of the overall website strategy. Even though they are not visible to most, but they are very important. As you build your website you have to consider what keywords or phrases your target audience may search to find your website online. Those keywords should appear in your Web content. Off course, that doesn’t mean that you want to repeat those keywords endlessly.
Keep in mind that you have target audiences. One is going to be your customer. The other is going to be the search engines. You are going to need both in order to succeed. If your customers don’t like your website they will quickly abandon it. If the search engines reject your site, your customers will never find your site.
Although search engines are very important there are other ways to drive traffic to your site. Blogs, forums, social networking sites, online magazines, paid listings, and more are also effective sources of traffic. Keep in mind that just like in any other business the more visitors you have the more exposure you get to potential customers. So your goal is to drive as many customers as possible to your website.
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