So, youve developed a website for your small business. It has a clean design and uncluttered layout, accented by aesthetically pleasing graphics. Your web designer has ensured that it is accessible to all Internet users, no matter which browser or screen resolution theyre employing. As you browse the final product, you realize how easy it will be for your potential clients and customers to navigate to all of your websites pages. You may think that you website is complete – but its not. In fact, a website should never really be complete. Its a fact that search engines such as Google give sites that are frequently updated higher rankings in the search results. What is the best way to update your website on a regular basis? The answer is content!
Visitors dont come to your website to admire it, they come seeking information. Its content that gets them there, its content that persuades visitors to bookmark your website, and its content that entices them to return. Not only do human users like good content, but search engines do as well. In fact, they just cant index enough of your text – they love that stuff! So, why not give your visitors and search engines...
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