You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, 3 Blind Mice will show you the way.
For some reason, 3 Blind Mice paid me a visit. As I heard the 100th replay, it hit me this would make great web copy. As a matter of fact, this simple little ditty contains 10 elements of Web Copy 101. In case youve forgotten, heres how it goes.
“3 Blind Mice; 3 Blind Mice.
See how they run; see how they run.
They all ran up to the farmers wife;
She cut off their tails with a carving knife
Have you ever seen such a sight in your life
As 3 Blind Mice?
Lets see how this childrens nursery rhyme is a model of Web Copy 101.
Web Copy 101 #1, 2, 3 3 Blind Mice (title or heading)
1) Try singing A trio of visually impaired rodents, A trio of visually impaired rodents. Catchy? Formal writing doesnt sell. Write the way people speak and you will be heard. The title does something else for this song.
2) If you had to choose between songs entitled Cows, Ducks, or 3 Blind Mice, which one would you choose? The title in all web copy has to grab...