Website Copywriter Tips: Write Web Copy for People not Technology
Every website copywriter faces a trap Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.
Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying.
The Technology Trap
You wonder if its the web copy itself. How can that be? You remembered the two key mantras of powerful web copy – write for the search engines and write for the medium.
Your web copy used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because your web copy is laid out with the internet in mind using:
->short sentences
->brief paragraphs
->bullets
Customers might be reading your words, but they still are not buying your product.
Chances are your web copy has been optimized for technology not people.
Even on the internet, selling is...
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