So you bought a domain name and also built yourself a nice and shiny new website to showcase your business. It’s got loads of info on it about how great you are, maybe even an online shop with all your products. But how do you tie this strange new world of ecommerce in with your traditional methods? How do you utilise ‘online marketing’ when you’re not really sure what it is?
Tell people about your website
You probably have a mailing list of existing customers; every so often you print a few thousand leaflets or Christmas cards and send them out with reminders and special offers. For the same cost as this, you can tell these same people about your website. Print the web address and get word out; include incentives just like you normally would, a promotional code for example.
Measure the returns of your offline marketing
Got a brand new range of sportswear in your shop? Create a custom page telling all about it and print the URL on your flyer. If people are impressed with your mailing, they’ll visit the page. Most importantly, you can track numbers by installing an analytics package on your website (like Google...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
