You’ve heard it time and time again: if you want to get your name out there, write articles and allow them to be freely reproduced (with a resource box pointing back to you, of course). Largely, that is true. Well-written articles can:
– help you build your profile as an expert
– draw traffic to your website, and
– help you to build a database of potential clients through associated e-courses or a newsletter.
So far you probably haven’t heard anything you didn’t already know. What YOU are likely to be struggling with is the process of actually writing the article. Sure, you can come up with the content – but how do you really grab those readers? How do you keep their attention all the way through? And most importantly, how do you make them want to come back for more?
Let’s assume that you understand the basics of constructing and editing an article (it has a beginning, middle, and an end and you know how to check the grammar and spelling.) Most of us can manage that. But if you’re not content with simply “getting something out there” – if you want to WIN readers...
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