Trigger #1: Reason Why
Tell people WHY you’re doing something. Don’t be a mystery for your customers. People are more likely to buy from an ordinary person they know something about.
Are you giving 25% discount on your product? Give the people honest reason why. Are you limiting the number of products you want to sell? Tell people why.
If you tell your visitors about the reasons of doing something they will be more likely to trust you and to buy from you.
Trigger #2: Specifics
Tell the specifics. “How I made $1,057 in a week” sounds more believable than “How I made $1,000 in a week”.
People are sceptic. If you include specifics people will be more likely to believe you.
If you state a fact, make it specific. General numbers never sounded plausible.
Trigger #3: Curiosity
We all are extremely curious. We want to know answers to our questions. Tell people not to open this email and they will open it. Because they want to know what’s inside.
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