What Are We Teaching PR Students?

| Total Words: 1148

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected] Word count is 1245 including guidelines and resource box. Robert A. Kelly 2005.

What Are We Teaching PR Students?

How to do brochures, throw parties, talk to reporters and write press releases? Or, are we teaching them what PRs fundamental premise says we should be teaching them?

In so many words, whether they go to work for a business, non-profit, government agency or association, students will soon discover that people act on their own perception of the facts before them, which leads to predictable
behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.

Which is why, after public relations students digest THAT basic touchstone, they should be made aware that, as future managers, their core public relations mission will be to pull together the resources and action...

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