Being a small business owner often means wearing a number of different hats. How many of you act as the CEO, the general manager, the accountant, the salesperson, the computer technician, the secretary, the receptionist, etc? Sound familiar?
Many entrepreneurs try to chase too many targets at once and end up overwhelmed rather than focusing on their business. They spend all their energy carrying out daily tasks leaving little time for the most important part of their business – their own business!
To avoid this, spend some time focusing on your business and decide which strategies will be most helpful in developing your own marketing plan. In order to grow and succeed in your business, you first need to have a crystal clear idea of what you want to do and where you want to go. In other words, have you defined your objectives? And more importantly, have you put them in writing?
This was actually a new concept for me. In the French culture we are not used to doing this and when I tried to teach it to some of my French clients, they just thought I was nuts! But I understand why because it took me a while before I decided to give it a try. My thoughts...
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