What Does Multimedia Mean and How Can it Help My

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What Does Multimedia Mean and How Can it Help My Business?

The term multimedia simply means many ways of communicating. Media is the plural for medium and the word originated in the field of advertising over 50 years ago. The following are all examples of multimedia, they all relate to each other and are powerful tools in the advertising industry.

Graphic Design for print and web
Web Design Web Development
Interactive CD ROM and DVD

How can it help in marketing your company and why should you be investing in the skills of a professional graphic designer?
In an era where we are constantly exposed to imagery and brands, having a strong corporate identity is a major factor for helping to market a companies products or services. Branding or corporate identity usually consists of a logotype, slogan and its associated imagery and colours.
Unfortunately there are no requirements for qualifications in order to set up as a web design, graphic design or multimedia specialist and I believe that this has had a detrimental effect on the industry as a whole. There are now numerous companies out there that have set up as design agencies and who...

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