What In The Heck Are Private Label Rights?

| Total Words: 568

When entering the Internet marketing world, you’re bound to come across the term “private label rights.” So, what does it mean?

When you’re talking rights, it’s usually in regard to articles, software, ebooks, etc. which are intellectual property. Private label rights (PLR) apply when the author of said product gives you the right to alter it in any way you see fit and to claim it as your own. You may also sell the new product you’ve created, but you can’t offer the original product and rights in the same way that you purchased them. What you can and cannot do is always specified in the private label rights agreement that came along with your purchase.

To resell a product and offer PLR rights, you need master resale rights. These allow you to resell the product, as is, to anyone so that they can sell it in the same way that you purchased yours. You probably can’t change it in any way, unless you also bought private label rights with it. You may be able to give the product away or to use it as a bonus with another product, but those rights are listed in the master resale rights agreement that you received in the...

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