Becoming a successful freelance public relations writer requires you to write persuasively and analytically. The key to persuasive writing is the key to good writing in general: know your audience. Public relations work requires you to address various audiences, such as:
1) Your customer base. Your customers already have some idea about what your client does;
2) Potential customers. Most won’t know about your client directly, but they might be familiar with similar products, services, or programs;
3) The press. They are interested only in whether the service or product your client has to offer is worthy of mention in their publication.
When you get a public relations assignment, your job is to take in all the data related to whatever your client has to offer. Maybe your client is offering a new product line, a new community outreach program, or news about a change in ownership. Your job is to: 1) analyze that data for key points; 2) determine how the data might affect the marketplace and consumers; and 3) communicate the data in a clear, concise form.
Taking in the data is the easiest part. Your client should provide you with all...