What Is Pixel Advertising

| Total Words: 361

There is a new form of advertising that is taking off and from the new coverage it is getting it may be the next biggest thing since PPC. Currently webmasters spend huge amounts of money to get web visitors via banner ads, popup ads, and pay per click ads. The newest mode of attracting traffic is called Pixel Advertising.

The basic premise is that people buy pixels on a web page that link back to their web site. The pixels form images that develop into a mosaic that can become a pop culture piece of art. Kind of like the cigar wrapper art. The end result is a web page that gets good traffic with a link back to their site, which drives visitors, which drives sales.

Driving this new medium is the notion that pay per click costs too much… If you had 10 clicks a day at 10 cents each, in one year it would cost you $365! Take that out 5 years and you are talking about over $1800! The reality is that often clicks cost a lot more than 10 cents each which translates to a whole lot more money. People have been reported paying more than $50 a click.

Pixel ads are a single purchase and last for years. It is not uncommon to see people offering their space for 5...

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