What is Podcasting?

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Odds are youve heard the term podcasting. It was even selected by the editors of the New Oxford American Dictionary as the Word of the Year for 2005. But what exactly is it?

In its simplest terms, podcasting is a method of publishing audio files to the Internet, which can then be automatically downloaded to a computer, iPod, MP3 player or other portable media device. For anyone who loves listening to the wide variety of internet audio programming, but can’t always find the time to listen to their favorite shows when they’re scheduled or take the time to download them manually, podcasting is the solution. It allows you to listen to your favorite content, at your convenience.

According to research from The Diffusion Group, 11.4 million listeners are expected to download a podcast this year, climbing to almost 75 million by 2010. Apples iTunes already offers 15,000 podcasts and listeners have signed up for more than 7 million subscriptions. So whats the reason for this rapid adoption? Because podcasting gives people more control over what they listen to, when they want to and the freedom to take their programs out and about with them.


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