RSS is short for Really Simple Syndication. It is part of the XML family that is used for syndicating information. Put simply RSS allows one web site to share information with another web site.
As a web site publisher, RSS offers a way for them to publish their information on many web sites, which in turns increases their reach on the Internet and the amount of traffic they receive to their web site. They also receive more one way links back to their web site. These benefits result in an increase in their search engine ranking.
As a web site owner, RSS allows them to receive up to date links to information on a regular basis that runs on auto pilot. When the publishing site is updated, their web site is also updated.
The result of this is that their web site is updated more regularly which also increases their search engine ranking.
The other benefit the web site owner receives from using RSS is that their information remains “fresh” which encourages their visitors to return on a regular basis.
However, the web site owner does not receive the complete articles, instead, they receive a feed that contains a title, a brief...
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