SEO- Search Engine Optimisation. Over the last ten years SE’s (Search Engines) have become an ever increasing important factor in business promotion. The four major SE’s generate in excess of 700 million search queries a day, an outstanding fact that really emphasises the importance of utilising the potential reach of the Search Engine.
Over 75% of people now use the internet when looking to buy a product or service. Websites in the top 3 pages of the major search engines gain 90% of search engine traffic. Basically, if you have a website you need to be on the first few pages of the SERP’s (Search Engine Results Pages) to get the traffic.so how do you do this?………. Its not quite as simple as many people believe. I am constantly being asked ” I have just had a website built but do not appear on Google.” Well firstly type in the URL (web address) of your website, if you still do not come up then your site has not been indexed. If your website does appear then previously when you said “I do not appear in Google” what you meant is- you typed in a keyword (a word related to your product/service) and your website did...
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