Taguchi testing, also called multivariate testing, is a way to test lots of different variables at the same time. Say what? Well, testing is sometimes not a clear cut issue. Say you want to find out if one thing is better than another. There may be many different variables involved in making that decision. In regular testing, one variable may be used to test, or several different tests can be run using one variable each. But with Taguchi testing, several variables can be tested all at once, saving a tremendous amount of time and giving a much more accurate result.
So what does this have to do with online marketing? Taguchi testing wasnt developed to be used online at all. It was started to test factory production methods, such as car makers, to improve the way factories could run their expensive tests. But what began on the factory floor has now been proven to be useful elsewhere- including cyberspace.
Taguchi testing has been found to be valuable with PPC ads, web copy, landing pages, and other forms of online advertising. To use the Taguchi testing method, choose an area that you want to be tested. If you have a sales or landing page that you are interested in...
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