What is Telemarketing

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Heard about telemarketing? I bet you do. Telemarketing is an age old marketing practice that is commonly used by most companies or businesses which have a planned approach to marketing products with the aim to generate a higher volume of sales from the services. To put it simply, the term telemarketing refers to a way that businesses can advertise their products and offer their services.

The Basics

There are a number of operations involve in telemarketing. Most of the companies offering this kind of service often employ professional telemarketers or call centers to make telephone calls or send faxes to the potential customers on their behalf, hence the name. However, in order to obtain a list of the potential customers, the company usually purchases telemarketing lists which are available with vendors based on a preset condition or requirement. After this, if you are the one running the telemarketing business, you can have your staff or third party companies call these contacts in order to generate the so-called telemarketing leads.

There is another thing that is common in the telemarketing field, that is, a dead air or hang up. Well, this is...

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