What Makes The iPod Sell?

| Total Words: 635

People have intense love affairs with their machines, like some men are known to be enthusiastic about their cars, and some women are known for some household appliances. But the iPod seems to top them all and seems to pull strings at the heart with such consistency that some people, irrespective of age, sex, color, and creed, make the mp3 player device an extension of themselves, an extension of their personalities, and an extension of their lifestyles!

The marvel of the 21st century, the iPod, never had it so good. Psychologists are of the opinion that because primarily an iPod delivers music and the human mind is naturally attuned to music, therefore it is an instant hit. But there are other mp3 player devices around, then what makes this device so unique? Market analysts say that the small size of the iPod, its capacity to store thousands of songs, and its ability to use the computer as an alter ego, has contributed to its tremendous sale.

However, market survey agencies pronounce that the popularity of the iPod is mainly due to the strong identification between songs and emotions. When people hear a particular song, they identify it with some emotion, some...

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