I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. We’ll start with the positive.
Over the years, I’ve had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there, get a couple of press releases printed and voila! Youre a big success.
Oh, if it only were that easy. (Although if it were, I probably wouldnt have a job.)
But there’s no getting around that to have a successful business, you need a solid marketing plan.
So what CAN marketing do for you? Increase your business no question about it. You need to be marketing if you want to grow your business.
However (and this is a really big however) marketing is NOT going to result in overnight success. Marketing is about slow growth, building on last week’s success and forgetting about last month’s failures. (Or what you THINK are failures. It’s not uncommon that a campaign you think is a dismal disappointment may be what caused the next campaign to take off.)
Marketing is...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
