What P&G Can Learn From Network Marketing’s Biggest Mistake

| Total Words: 702

As a fan of P&G and someone who’s been educating the Network Marketing industry for 17 years, my heart sank when I read about P&G’s latest marketing tactic – bribing women to use their friendships to sell soap.

NM has created an image of an industry whose people use and abuse their friends for personal gain. P&G has just created an army of 600,000 women who are using their friends in exchange for soap and coupons.

The NM recruiters’ pitch: Make money doing what you do everyday – recommending things to friends. Just go to people you know and talk up products like you always do. Only this time get paid for it. You do it everyday. This is the same thing.

Who wouldn’t want to make money doing something they do everyday?

But 95% drop out. Worse, thousands of reps in and out of the business talk about their new status as members of the NFL – No Friends Left. They’ve used them up. So now they have no money, and no more friends.

Here’s the big mistake:

NO NM company I know of teaches people to tell up front that they’re selling the product they’re talking up....

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