Article and press releases are ones of the most important marketing tools. Publication of articles and press releases helps to increase traffic on your site, get high rankings for it, attract more visitors and consequently increase your levels of sales.
In spite of the fact that articles and press releases are two different types of marketing tools, nevertheless some people still confuse them. So, if you would like to start writing press release and articles you should understand several basic elements about them. Article is an informative text on some subject which is published in the magazine, newspaper or book. What are the main features of the article? First of al the article should have a topic (as one should take into account the length of the article the number of words rarely exceeds 2-3 thousands, it is advisable to stick to one topic only). The topic must be interesting for your reader and must inform him about some subject (usually you can publish articles under a definite topic, so it would be easier for the reader to choose the subject he is really interested in). After you have chosen the topic, you can start writing the article. The typical format of the...
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