What To Do When Customers Complain

| Total Words: 454

The ability to manage customers is one defining factor that separates your average worker from someone with management potential. Regardless of how careful you plan to operate your business, customers will always complain. So what can you do to help meet or exceed a customers expecations?

1. Don’t Lose Customers

Losing a customer is a big deal, even if you already have a million of them. Not only will all of the money you spent on advertising go to waste, but that customer will no longer buy from you. This is a double whammy – you lose out on potential future revenue and your competitors gain. Of course, the worst thing about losing a customer is that they will tell all their friends not to buy from you as well. In these situations the people that are told what happen never get to hear your side of the story. The issue of damage control during any customer complaint is therefore very important.

2. Address Concerns

An angry customer will often be rude, insulting, or even a danger to the sucess of your business. Customers that make a big deal out of things in the store can cause quite a racket, driving potential shoppers away. Other...

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