What To Do When Nothings New: Five Strategies for Success
Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits forwhat, exactly?
Research shows that the vast majority 76% — come to trade shows to discover whats new and exciting. Maybe its a new product, or an innovative bit of technology, or a snazzy new application, or even an entire company that they were never aware of before. In an ideal world, every company would be constantly innovating, creating cutting edge products at phenomenal savings guaranteed to meet the customers needs.
But as you and I know, business doesnt work that way. There are years when companies struggle to survive. Other years, it takes every ounce of effort just to maintain market position. And still other times, things might be fine, but the newest innovation is six, twelve, even eighteen months on the horizon.
Is it even worth exhibiting during these times? Do the results of participating in a trade show while your companys in a lull phase justify the costs?
Absolutely! In fact,...
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