What to Know Before Printing a Poster

| Total Words: 414

Are you a business owner looking to advertise your products or services through posters but you do not really know what to include and how to print the poster? Before bringing your document to the nearest printer, you have to make sure that the content and design of the poster is done effectively.

Poster printing companies have varying paper stocks used in printing posters. Posters can usually be done on 100# gloss text paper stock instead of 12 pt. cover card stock that is used for rack cards and postcards.

Posters are usually better than a talk. During tradeshows or conferences, although you could communicate your product or service through a fifteen minute talk, a poster presentation can allow you to personally interact with the people who are interested with your products. Likewise, posters are more efficient than a talk because they can be viewed even while you are away or napping off.

The trick to producing an effective poster is to adopt the rough draft process. Rough drafts are especially important in deciding whether you need to add text or resize images and illustrations. These are decisions that can involve long hours of fretting and gnashing...

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