Before you write down that very first word in your ad copy, especially if its for your advertising newsletter, be sure to read the following tips to help you develop the right and proper message in your marketing tool.
Always remember to write carefully.
This means that when writing your piece, be very careful of what youll say in your ad copy. Once something is written, it is very hard to take it back. This is the reason why lawyers always put everything in black and white. A written statement always stands in court. And it is always more tangible than any verbal declaration. Hence, writers should always be careful to avoid creating mistakes in their spelling, grammar, punctuation and word usage. One wrong word can mean a whole document of errors and misinterpretation.
A Sense of Style.
Style can go a long way in making yourself easily understood by your target readers. But style can also make your message ambiguous and prone to numerous misconceptions of your intent. Thus, when you write using a unique and creative style, you have to steer clear of jargons and slang words, first and foremost. You have to understand that everyone, even the common guy,...
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