On a call yesterday following the pyramid post, people wanted to know what to say if, they’re presenting the business or product, someone pops the question,
“Is this a pyramid?”
Before you brainstorm over your winning comeback, how about a quick check to see whether 1) your company acts like one or not, or 2) if you are acting like one (without realizing it, of course)?
Here’s the question we discussed:
1. Is your business all about recruiting?
If so, you are acting like a pyramid, according to Rushkoff’s book, Coercion:
“a pyramid scheme is…[where] the need to subscribe newcomers outweighs whatever benefits the products or system has to offer. Many MLMs sell distributorships more than cosmetics [name your product or service – KK].”
Yes of course you want to recruit reps – but if that’s all you do, you are in the pyramid zone, because you give the impression that the product and customers don’t matter, except to sell distributorships.
Everyone quickly re-evaluated what they were doing to be sure they weren’t coming across like that.
All...
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