If youve a savvy businessperson, the chances are youve already taken a look at your competitors auctions. What you might not have realised is just how much you can learn if you know what youre looking for.
To begin with, dont bother looking at listings that havent ended yet you dont know whats going to happen with them. Instead, use the advanced search page to search for listings that sold. Just go to the advanced search page, type in the keywords that you know will find your competitors items, tick Completed listings only and set the minimum number of bids to 1. Set it to sort by Price: highest first.
This will show you auctions competing with yours that have recently finished, starting with the ones that sold for the most (ignore any with prices in red they didnt sell). Go through and take a look, paying special attention to the following points:
Titles. What information do the top sellers of your item put in their titles, and what do they leave out? If your titles are very different to theirs, it might be time for a rethink.
Descriptions. Youll probably notice that the highest sellers havent just copied text from the companys website or an...
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