What You Need to Know about Commercial Printing

| Total Words: 399

Perhaps you need to produce brochures to launch your new products. Maybe you need to print posters to use in a trade show. Maybe you need postcards to be mailed to your customers. Whatever you need to get printed, commercial printing can perhaps help you create the print job that you want as promotional, marketing and advertising materials have become inevitable today for most businesses. Most businesses now spend a considerable amount of money for their marketing materials as it has proven to be a great way to reach the customers. Commercial printing, basically, help your business attract attention at an affordable price. You need not spend a considerable amount of money just to get your customers pay attention to what you have to offer.

Generally, commercial printing includes digital printing and offset lithography. Although digital printing is now beginning to be in use more often, offset lithography still continue to be the foremost printing technique used in color printing. Commercial offset printing makes use of the four basic ink colors CMYK. That is, dots of cyan, magenta, yellow and black. These colors are placed side by side giving certain patterns that gives...

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