What You Need To Know About Writing For The Web
When it comes to the world of web design, the website copy is often the last thing considered. Most people cut and paste in a section of their latest brochure or sales pitch, after all, it already showcases everything they need to say about their product or service, right? Wrong. Companies often get so bogged down by the look and feel of their website, they forget to spend the same time and focus on their web copy.
Words matter. You have 10 seconds to hook the reader and get them interested in what you have to offer. Users dive straight into the text and often ignore the images, so if a user visits your site and wonders what its about, you know you have some work to do. Consider the following web copy guidelines when tackling writing for the web:
Assess your goal
Consider your audience
Authority
Currency
Objectivity
Assess your goal
Decide what goal you want to fulfill with your website. Is it a place users can come for information, or are you selling a product? Either way, by identifying your main focus, youll stay on track, and reach your target audience. The web...
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