Are you thinking of buying some jewelry? You should know that buying jewelry is not free of risks. There are numerous reasons why a jeweler would want you to know certain things. And the prime amongst them is because you will stop buying jewelry from him! But as wise men have said, ‘all that glitters is not gold’ and ‘every stone that sparkles isn’t a diamond’, so you should be careful and cautious when you go to buy jewelry. Here is a checklist of a few important things that your jeweler would not want you to know.
Diamond Sale? You must be kidding!
Did the recently published diamond jewelry on sale add tempt you enough to visit your local jewelry for a peek at whats on sale? Or did you think, Let me buy that diamond ring that I always wanted. After all, its on sale now! Sorry to burst your bubble, but there is really no such thing as a Diamond Sale! Jewelers cant afford to sell diamond jewelry, in specific, at reduced prices because DeBeers, who controls 65% of the market, wont allow it. The diamond that are actually on ‘sale’ are either flawed or of low quality or both.
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