What’s Bias Got To Do With It?

Interesting people have opinions and beliefs that they they feel strongly about.

Let’s call these biases, especially when talking about theirs. Hehe.

Bias: A preference or an inclination, especially one that inhibits impartial judgment.

What does this mean for you marketing a product you love?

1. Everyone doesn’t have the same biases you do. And they like their biases just as much as you like yours.

2. If you continue to try to force everyone to convert to your biases, the government might come out with a new Do Not Talk To Me Registry. Then what will we do? They’ll muzzle us all.

(The Do Not Call Registry has 120 million Americans signed up in the US. The deafening message from American consumers to marketers: “We don’t want to be bothered with your stuff – we didn’t ask for it and don’t want it.”(!)

3. Ask first for people who are biased the same way you are, or who are open to new information if they have no opinion yet. (First group gets you an instant relationship, by virtue of your shared biases. And sometimes you can enlighten someone who’s mind is open. But...