Indian fashion has a greedy, new customer these days. The Indian meterosexual. In other words, the young men who are dressing to impress, look good and get a cut above the rest.
Gone are the days when the only men who dressed to kill were film stars and models.
With a range of outfits that suit all styles, occasions and budgets now being available all over, Indian men are suddenly looking hotter.
Rohit Chavda, a 26-year old advertising executive now has a wardrobe that he says he loves to show off. Rohits wardrobe consists of a range of outfits right from formal business suits to sports jackets and pullovers and also several traditional outfits like achkans, jodhpuris, shewanis and churidar kurtas apart from his regular jeans, t-shirts and cotton trousers.
I feel like a business tycoon when I wear a business suit to an important meeting instead of the regular run-of-the-mill shirt and trouser. I feel more confident when Im dressed well and my clients take me more seriously. And the best part of it is that clothes now longer cost a bomb. I can walk into a store and buy a stylish suit of the rack and not have to pay through my nose.
What...
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