Sometimes skimping on things can save you good money. But skimping is not always the wisest business strategy. For example, I couldve written this article in the windows program notepad as opposed to Microsoft Word, and saved a good $500 and never had to buy the latest version of Microsoft Office However, wouldnt it be worth the $500 if the improved impression of professionalism put forth in all of my writings some how garnered ten times that in profit? Would you have read this far if I had unknowingly published this article with a horribly obvious typo in the title? Thats right an insignificant error caused by saving money can actually COST you money in the long run.
## Impression Is Everything! ##
If you have spent months developing a beautiful ecommerce website to give people the impression that you are the safest choice for whatever product or service youre trying to sell them, then itd be pretty stupid to have all of that professionalism dismissed by a simple mistake: assuming youre going to SAVE money by not getting a toll free number!
The fact is, the sight of a toll free number is something that subconsciously stirs an idea of professionalism ...
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