Where Did My Website Go? An Explanation To Search Engine Results
There are many reasons why your websites position in the search engine results will vary. One day your website could be in the top 10 for a particular key phrase, and the next day youre not on the first page. Changes to a websites rankings are constantly occurring because changes on the Internet are constantly occurring. But, we can narrow the cause of the change down to four different sources: your website has changed, your competitors websites have changes, Google has made an update in the algorithm it uses to determine search results, or you or a competitor got busted using black hat SEO techniques.
Your Website Changes
In order to stay current, many website are updated on a monthly, weekly, or even daily basis. The small changes that are made to the page can have an effect on your pages keyword density, and this could in turn have an effect on your rankings for any particular keyword. Minor website updates should not influence your positioning very much. But, if the changes are drastic, or your website had previously been fine tuned by a search engine optimization specialist, any sort of...
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