There is probably a major problem lurking on your sales page right now. And it could be hurting your profits.
Experts agree that one of the most important factors in a successful website is credibility. This frequently translates into the credibility of the site owner. People are more likely to buy from somebody they believe in.
Is your website as credible as it could be?
People judge credibility by many subtle factors. Does the design of the site look professional? Is the site well written? Are there typos and grammar errors strewn throughout the site? Is the author believable? Does the author have experience in this market or with this product? These are all important factors.
We also know that a strong guarantee is a key part of a successful sales page. Taken one step further, the reader needs to believe he will actually get a refund if requested. And herein often lies a major inconsistency.
Look at your sales page and ask yourself: Who is standing behind the product? What do you provide for contact information?
If there is only an e-mail address, or worse yet, no contact information at all, then you do not have a believable...
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