Off-Page Factors That Search Engines Look For
The exact way in which the search engines rank the pages of a web site is not known to anyone outside of the inner circle of engineers working for Google, Yahoo, MSN etc. However there are some general principles on what is considered to be positive factors that can influence your rankings.
These factors relate mainly to the quality and quantity of incoming links to your site. Although outgoing links also play a part, they are not as important as incoming links.
Quality of Incoming Links
Quality is based on the perceived importance of the website linking to you. If the link is one way (you dont reciprocate by linking back) it carries more weight than a reciprocal link.
Another factor to consider is the relevance of the page that is linked to. Its no good having a page from a gambling site linking to a page on a health site. The more closely they match the better.
Relevance of On Topic Theme Content
Based on your sites content, the search engines determine the theme of your site and the relevance of your individual pages to your theme. This is one of the reasons why it is so...
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