Wholesale Tea: The Role Of Value Added Wholesalers In The Tea Distribution Chain
As tea grows in popularity in the United States, channels of distribution of this fine product are expanding and becoming more efficient. A major part of the entire distribution channel is the tea wholesaler that provides value added products and services to the tea offering.
The Tea Distribution Channel
Like most food products, tea is distributed through three major channels:
Retail
Wholesale
Distributors
Retail
Retail channels deliver tea directly to the consumer for consumption without involvement of a third party, Retail channels generally involve gourmet markets, high end grocery stores, health food stores and other outlets where the consumer can visit and make an informed tea selection.
Retail also includes mail order and the internet equivalent e-commerce shopping. E commerce has grown dramatically as web sites become more informative and selections of quality teas are expanded. E-commerce allows the convenience of shopping at home and has become a highly efficient way to purchase quality tea...
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