Why Are Product Price Comparison Sites Becoming More Popular?

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Access to Internet means access to information. The more information you have the better your decisions are. This is applicable to every aspect of our lives. As a consumer, information is very valuable to you to get the best deal possible.

People who are on the wrong side of this digital divide are the ones who are loosing the benefits this wonderful medium offers.

As people become more and more sophisticated online consumers, the general-purpose search engines fall short to cater to the kind of search requirements consumers have. It is not possible to get the quotes, for example, from all the vendors for a particular model of digital camera using a regular search engine. This is the void filled by the dedicated Product Comparison Websites.

There was a time when the Product Comparison Sites offered gadgets that only techies would be interested in, such as, cameras and computers. With the increased access to Internet to general population, and the awareness of the advantages of using product comparison sites, the situation has changed now. Product Comparison Sites are getting popular because of the wide variety of the products they cover, be it art or...

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